The world of fashion is incredibly complex and interesting. On one hand, there are many fashion brands that seek to scale their operations, increase their user base and make their products easier to buy in order to increase their profits. On the other hand, there are certain brands whose entire business model role is built on exclusivity and making sure that only a select few people have access to their clothing. In the case of the latter, ensuring the authenticity of the product that is in the market, proving exclusivity to their client base, and maintaining an air of luxury is key.
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